Monday, July 29, 2013

"If you build it, They will come."

Alright, now we are legally able to care for children out of our home.  Unfortunately, just sitting back and waiting for everyone to come running didn't quite work out.  How can we get people to check us out?  

One of the first things we had to do was get our name & number out there.  Right away we set up a yellow pages ad.  Of course, we had to wait for the next printing to come out which was not until February.....almost 6 months away.....now what?  Well, you know those annoying posters in the entrance and exits of all the stores that have a whole bunch of little tabs hanging from the bottom with a phone number on it to rip off and take, yes the ones hanging next to the lost dog and stuck between all the different business cards and real estate listings....yup that's what we did.  We put them all over town.  Better rush home, that phone is going to be ringing off the hook!

Well, not quite.  It was at least 3 weeks after we received our license before our first call.  After that, we would average about 3 calls per week.  It was definitely progress, but we were still just caring for 2 children and they were both OURS.  Needless to say, we didn't see much profit with that arrangement.  

We soon realized, after our first successfully enrolled child, that we needed to get people in the door.  We had done so much work, we needed everyone to see it, because we found out if they see it,  they will come.  



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